There are several tools on the market that are making it easier than ever to help your clients grow their Instagram audience.
With over 800 million active users — approximately 500 million of whom use the platform daily — it’s little wonder that so many businesses want to be active on Instagram. With the platform’s recent introduction of a new native payments feature, it’s clear that there is greater potential for monetizing Instagram than ever before.
Of course, whether you’re the social media manager for a small startup or you oversee several accounts at a larger agency, you know that growing an Instagram audience isn’t always easy. After all, effective Instagram marketing requires much more than posting a new photo every few days.
Thankfully, there are several tools now on the market that are making it easier than ever to help your clients grow their Instagram audience. Here are a few that could have a big impact on your own endeavors.
Growing the audience for a client account doesn’t happen passively. You need to find relevant users on Instagram and interact with them in a way that will encourage them to follow your account. While it’s not always difficult to find potential audience members, engaging with them can be very time-consuming.
Kicksta streamlines this process by essentially doing most of the heavy lifting for you.
You submit the accounts whose followers you wish to gain, and Kicksta then likes posts of users who follow these top influencers. These organic interactions are a great way to gain real Instagram followers for your client — and with Kicksta, you don’t have to do the manual work yourself.
Quality images are an absolute must for growing your clients’ Instagram accounts. But if you don’t have the latest equipment or a lot of time to devote to photo editing, it can be difficult to create the stunning posts that will attract new users.
VSCO offers sleek and easy-to-use photo and video editing services for Instagram. Even when you’re short on time, VSCO’s filters and other editing tools will enable you to consistently produce beautiful content that generates real engagement with your client’s target audience.
Few online activities are better suited to drive engagement and reach new audience members than contests. Targeted, incentivized contests can go viral in a way few other social activities can — and Woobox can help you make it happen.
This tool’s simple campaign builder platform allows you to quickly build customized photo competitions, coupon giveaways, quizzes and other engaging content. Better yet, integration with multiple platforms can allow these contests to achieve a reach that extends beyond Instagram.
Influencer marketing is another core aspect of building a large Instagram following. Sponsored posts, contests and reviews can all drive new users to a client’s account. Of course, finding influencers who are willing to work with you can require a lot of trial and error.
Because of this, many social media managers use FameBit, which allows them to connect directly with influencers who are interested in new campaign opportunities. By using FameBit’s system to set up your campaign type, budget, and other factors, you can quickly connect with influencers who will be the right fit for your needs.
Each client’s audience is unique — but without analytics, you may never discover the differences that affect how these groups respond to your content. With its in-depth analytics tools, Iconosquare ensures that you gain the insights you need to help each of your clients accomplish their goals on Instagram.
Iconosquare even allows you to analyze performance based on the time content was posted or by which hashtags were used, allowing you to identify the little details that can make or break a client’s campaign.
Many of your clients likely use Instagram in an effort to improve their web traffic — but why can’t their website help grow their Instagram audience? Juicer gives you a simple resource for aggregating content from a client’s Instagram feed on their website.
Not only does this make the website itself more engaging; it also has the potential of introducing website visitors to the client’s social media accounts. Best of all, automatic updates make this feed a truly hands-off audience builder.
Hashtags are one of Instagram’s top discovery tools (leading to an average 12.6 percent engagement increase), but to truly benefit from hashtags, you need to know which ones to use.
AutoHash streamlines the process of researching and selecting hashtags for client posts by using AI to provide a list of relevant hashtags based on the objects it identifies in each photo. This way, you can quickly add the best hashtags for each post and increase the likelihood of new audiences discovering the content.
Creating and scheduling Instagram posts for your clients can be very time-consuming — but it doesn’t have to be. With Planoly, you get what amounts to a visual organizer for your clients’ accounts, allowing you to schedule posts several weeks in advance with its drag-and-drop system.
Planoly even allows you to curate and repost content from your followers. Simplifying post-scheduling will leave you with more time to focus on activities that will bring the greatest growth to your clients’ accounts.
Giving Your Clients the Boost They Need
As you use the above tools to streamline, coordinate and even automate some of your responsibilities related to Instagram account management, you’ll be better equipped than ever before to grow your clients’ audience.
By pairing these tools with other tried-and-true growth hacks, you won’t merely increase your clients’ audience size — you’ll also help them generate actual revenue.